Branding

Branding itself is an art form which varies according to the purpose of any particular website. Colors, shapes and combinations there of; donate certain moods to users. Some sites such as fashion sites would tend to follow the latest trends whereas financial institutions would generally tend to be more conservative following a cleaner more classical approach to their look and feel. There are exceptions however to all rules. COmpanies such Outsurance, Kalula and Virgin have targeted quite successfully the more adventurous market by offering an alternative to the norm. Most websites are built according to the client's logo, established branding and inspiration from top web designs in the same field.

Research

Research is focuses on the nature of the client's needs, trends in the market, the clients target audience and optimal solutions to cater for the clients needs.

Team Work

Besides working in a team with my collegues, it is imperitive that each project with a client is seen as a key member of the team. Our specialised field is web design and development but the client is the expert on the nature of his or her business. Some clients play a major role in the development of their site and I have learnt alot in this process. Sometimes however it is also important to take the lead and provide the client with the most effective solution for his or her site.

Excellence

My reputation as a designer/developer is attached to each site I work on, therefore it is imperitive that to offer the client with something that exceeds expectations. My method is to research the best I can find on the web and provide something that at best exceeds the standard or at worst equals it. Anything less is considered failure. It is also important to manage the client's expectations and exceed set deadlines.